Everything You Need to Know About Selling E-sports MerchE-sports teams have been selling merchandise for a long time now, but you may still be clueless on how you can start the business. Since these sports are rising in popularity and have been recognised as real sports, you should have a seamless experience selling products to your fans. In this guide, we will cover everything you need to aknow about selling e-sports merch.Which Products Can You Sell?Since many teams have started selling e-sports merch, you should select products that separate you from the crowd. Even if you go for the typical products, you have to make sure you differentiate your merch from that of your competitors. Your items need to represent your brand and should come in styles that people love. Some of the best products to add to your catalogue include hoodies, tank tops, sweatshirts, and hats.
You can also consider selling branded mugs.Set Up an Online StoreA good way to reach more customers is by setting up an e-commerce store. These services make it easier to process payments and brand your e-sports team, and they require minimal upfront investments. If you decide to build a website on your own, you will need to hire a developer and will have to pay for maintenance and updates.With the services, you will also enjoy using many tools and resources to sell your products, and these can improve your performance. Since these stores are developed for marketers and businesses, they require little to no experience in programming. Almost all of them feature drag and drop tools.Market Your Merch with VideosVideos are excellent marketing tools and should be featured on your site. Since you are marketing merchandise, your clips should mostly be portraying the e-sports lifestyle and should help your fans develop an emotional connection with your brand.
Sites like Shopifi allow you to integrate your videos and clips to your store.Use Social Media to Drive Traffic to Your StoreSocial media sites like Facebook are excellent marketing platforms. They will help you promote your items to your fans and can even help you acquire new followers. People who like your merchandise are likely to share your posts, and this will help drive more traffic to your site. Make sure you leave links to your online shop as most people will not bother googling your store. It is essential to update your pages regularly to keep people interested in your team and brand. Also, remember to respond to comments directed to you.
Besides Facebook, you should consider setting up pages on Instagram and YouTube.ConclusionIf you have an e-sports team, you can capitalise on your popularity by selling merchandise. Selling these items is not hard, especially if you set up your store on an established e-commerce site. You will need to decide on the merch you want to sell, and these should be adequately branded to separate your merch from that of your competitor. Consider marketing your items on social media sites.